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Increased focus on omnichannel experience gives online shoppers expect to shift effortlessly between commerce, social, marketing, and customer support experiences. This requires marketers and e-commerce teams to create unified experiences that cut across multiple channels, devices, and functional areas.

Most retailers want customers to shop in both channels, online and in-store and they see it as great indication of brand loyalty and strong brand engagement.

In-store shoppers can now access kiosks, connect to store guides with their mobile device, receive help from digitally enabled shop assistants, and pay with their phone. Online shoppers can access live shopping assistants, engage in social conversations, explore products via interactive rich media, and have goods delivered on the same day.

As Omnichannel world continues to evolve more online-only brands are growing their omnichannel presence with a pop-up shops in centralized locations to promote their brands and products and compete against traditional brick-and-mortar retail stores.

Omnichannel strategies we have seen in practise (so far): Click-and-Collect, Tablet (In-store) Assistance for both Sales Associates and Customers, Collecting data and surveys in-store, customer experience, feedbacks, personalization, customer segmentation and spot-on-recommendations, coupon (voucher) or reward points, social commerce with social media shopping carts, mobile optimized websites and payment systems, real time data update shopping or inventory and cross platforms, virtual reality shops, mobile apps, loyalty cards, digital currency and points, card load.

Pragma Digital Enterprises Pty Ltd