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Multi-channel retailing is a marketing strategy that offers your customers a choice of ways to buy products. A true multi-channel strategy covers purchases from a store, purchases from a website, telephone ordering, mail orders, interactive television, catalog ordering and comparison shopping sites. The aim of a multi-channel retailing strategy is to maximize revenue and loyalty by offering your customers choice and convenience.

Converting Millenial Shoppers

Multi-channel retailing requires an investment in time and money. There needs to be a clear strategy across all teams, and cooperation is critical to success.

In-store shoppers can now access kiosks, connect to store guides with their mobile device, receive help from digitally enabled shop assistants, and pay with their phone. Online shoppers can access live shopping assistants, engage in social conversations, explore products via interactive rich media, and have goods delivered on the same day.

As Omnichannel world continues to evolve more online-only brands are growing their omnichannel presence with a pop-up shops in centralized locations to promote their brands and products and compete against traditional brick-and-mortar retail stores.

Omnichannel strategies we have seen in practise (so far): Click-and-Collect, Tablet (In-store) Assistance for both Sales Associates and Customers, Collecting data and surveys in-store, customer experience, feedbacks, personalization, customer segmentation and spot-on-recommendations, coupon (voucher) or reward points, social commerce with social media shopping carts, mobile optimized websites and payment systems, real time data update shopping or inventory and cross platforms, virtual reality shops, mobile apps, loyalty cards, digital currency and points, card load.

Pragma Digital Enterprises Pty Ltd